Reinventing the Ready for Combat Look
by Jenny Jost
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In 2025, Hi-Fish stands out because it’s not fake retro; it lived the era it draws from. Every drop echoes the wild prints, highlighter colors, and unapologetic weirdness that today’s fashion tries to replicate.
Fashion is obsessed with retro right now, but Hi-Fish isn’t a throwback. It’s a time capsule. And it’s one of the few labels bringing back that '90s rave chaos from the source.
It’s not nostalgia. It’s a revival.
Hi-Fish’s recent reemergence with a 13-piece retro collection proves that the energy still hits. And in a world of recycled trends and AI-fed aesthetics, Hi-Fish is a glitch in the algorithm — real, weird, and loud.
It’s archive-core with a pulse.
It’s nostalgic but not naive.
It’s rave-wear, reborn.
Hi-Fish is more than a label. It’s an attitude. A middle finger to boring. A love letter to rave kids who never stopped moving.
So yeah — the fish is still swimming. Still glowing.
