Hi-Fish is Zurich's first rave fashion label. It was founded in 1992 and is owned by fashion designer Jenny Jost. Hi-Fish has been an internationally registered trademark since 1995.
About Hi-Fish
Hi-Fish fashion consists mainly of T-shirts and accessories. The style is aimed at fans of raves and electronic music.
Hi-Fish is always rebellious and promotes self-responsible consumer behaviour.
Our products are produced sustainably in line with this lifestyle.
Label history / 2025 - 1992
2022
Launch of the "Retro Collection" with the most popular Hi-Fish models from the 90s.
2020
Launch of the "Hi-Fish Beer" in cooperation with "Appenzeller Bier."
2019
Label relaunch with fashion show at the "Escher Wyss Club" in Zurich.
2004
Closure of the "Hi-Fish Shop" in Winterthur and creative break.
2003
"Hi-Fish Cup", fashion battle at the "Bolero" in Winterthur.
2002
"Fashionation", national party fashion competition at the National Museum Zurich.
1999
Opening of the "Hi-Fish Shop" in Winterthur. Back in the 90’s, Hi-Fish had a sales stand at all the major techno events in Switzerland, like Energie, Goliath, Futurescope, Garden of Eden and more.
1998
Collection "Nightliner" with "Büro Destruct" from Bern / "Hi-Fish Nahkampf CD" with various artists
1996
Hi-Fish Nahkampf collection "Combat Underwear" and fashion show at "2. Akt" in Zurich in co-operation with the "Nachtblatt" magazine.
1995
First fashion shows in the " Zurich Stock Exchange" and in the "Palais Xtra" in Zurich / First webshop in co-operation with "Etoy."
1994
First rave shirt production and start of international distribution.
1992
Sale of single pieces in "Jamarico-Musicland" in Zurich in co-operation with Maja Küng.
Hi-Fish News & Events
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Read more: Rave on the Üetliberg
Rave on the Üetliberg
by Jenny Jost
At THE VIEW market on the Üetliberg, Zurich's local mountain, 7 fashion labels from the Zurich region come together in a fairy ring. At the Naturk...Read more -
Read more: Streetparade 2024
Streetparade 2024
by Jenny Jost
It's Street Parade time in Zurich and the weather and the mood of the ravers couldn't be better. With daughter Jana and friend Maja, we make our wa...Read more -
Read more: Hi-Fish Retro Collection
Hi-Fish Retro Collection
by Jenny Jost
For the relaunch of Hi-Fish, we have this Retro Collection with the most popular designs from the 90s - it contains 13 pieces. It was created becau...Read more
