Rave on the Üetliberg

Rave on the Üetliberg

by Jenny Jost

At THE VIEW market on the Üetliberg, Zurich's local mountain, 7 fashion labels from the Zurich region come together in a fairy ring.

At the Naturklang parties, there's not only great sound and hip DJs, but also lots of style, to be seen on the pretty party guests, and to get to know and buy at the Fashion Market in the Glashouse of the UtoKulm Hotel.

Here I introduce you to the exciting brands - there are T-shirts, jewellery and accessories. Just like the Naturklang party series, the labels are all sustainable, nature-friendly and full of love.

The 3 T-shirt brands Hi-Fish, BGBC, and PARS PRO TOTO come together like fresh snow on raverrock. The PARS PRO TOTO label is only 3 weeks old, BGBC has been around for 3 years, and Hi-Fish has been around for 30 years, isn't that cool?

My brand Hi-Fish is Zurich's first raver label - we were already involved in the first techno parties, the first street parades were more profitable for me than Christmas.

PARS PRO TOTO makes T-shirts from recycled cotton with artistic prints from old medical books. BGBC stands for Big Game Big Challenge - they also focus on high sustainable quality and a sophisticated printing technique on their shirts.

We continue with jewellery inspired by Bali and pre-Columbia. There are the most beautifulgemstones and carefully crafted precious metals from Balibay, Rhoncus and Acesup, as well as necklaces, bracelets and pendants. Eyewear necklaces are the big hit of the season. Even I can't keepmy hands off the Balibay eyewear chains and buy myself one made of fine rose silver. Rhoncus also runs the friendly GLITZERLIEBE stand, where party guests can get glitter on their faces for a tip.

Alex from Attached makes bags from used sun blinds, while Noemi and Solana from Acesup produce jewelry and accessories in their craft studio.

All of them are amazingly creative and determined - they are funny and friendly and run their own web shops. I'm always happy to meet people who help shape the world creatively and with great ideas.